Dr. Scott Fortune and Dr. Michael Yim emphasizes how the recent Cigna coverage decision for RhinAer is not only a policy milestone, but also a call-to-action for physicians. Years of clinical advocacy and data have helped pave the way for 15 million more patients to have access to treatment. However, coverage does not equal care. The next step in elevating healthcare is proactive engagement: identifying appropriate patients, streamlining office processes, and helping bridgeaccess gaps for those still outside the coverage umbrella, including potential self-pay solutions.